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ART-A-PORTER GADGETS ACCESSOIRES Started as a conceptual art project by EDUARD VAN GIEL. ( owner of the label " A " narchi(c) concept design ) Basic Theme : Virtual psychological constructions, or playing with the ideas and actualised philosophies of : - Warhol : art = the product & the product = art ( 'Campbell Soup' ) - Beuys : art = capital - Benetton : ( fashion ) imago & label building ( not showing the product advertised ) - Absolut ( the posters ) : art-advertising The building up of 'label value' by the spectator : collector : consumer himself, by virtual & psychological impulses created by the concept design, transmitted in a kind of measurable and visual reality via scenario and 'mise en scËne' of the artist, object and trade name ( or label ). Cf. G Bijl's idea of a store or an office as a work of art, Gilbert & George's series of photographs as managers, or Wim Delvoye's logo - design. The combination 'Coca - Cola & Ford' but further elaborated. " A " narchi(c) distincts itself on the market and on Internet, building up a very limited collection ( Limited Editions ). 'Parfois Deux PiËces'. Our aim is to participate in various projects, to collaborate with other artists around themes and activities such as Art / Fashion / N.O.N. Design and Marketing / Research / Art & Product etc., and to contact and contract entrepreneurs and executives of companies who understand our policies and mutual interest and benefit: the promoting of our products together with theirs, witch is PHASE 1. The promoting of our product through an 'art-act' or an artistic happening, an installation, a lightbox video etc., the showing of a work of art linked to a product etc. Or call it 'label building' via 'poster' - editions. We intend to proceed according to the prevailing fashion and trends of market research, marketing and image building - and sometimes, as true ' " A " narchi(c)(s)ts' , against those trends too - but always in a permanent interaction between brand or trademark, artist and designer, inventor and work of art, producer and his factory. I also call this 'Works in Progress'. Graphic editions ( at the moment 4 new projects in progress ) The series 'LINE IN PROGRESS' ( posters / luxury editions ) The " A " narchi(c) 'posters' will be brought out / launched as a graphic work of an 'Acte de PrÈsence', an appearance from one or more video - and other artists, designers, photographers, models and so on. Consequently one should consider them as instantaneous exposures of a 'studio action' photo - or videographically recorded, and printed as a 'video still' from video work of art. They are the basis for the conceptual process " A " narchi(c) , displaying its fundamental philosophy as well as the vision of those artists involved. These graphic works of art, measuring 80 x 120 cm and printed in quadri color on 220 grams quality paper, will be ( per project ) published in numbered and signed ( hence limited ) editions, marked with studio stamps. |
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